A Curated Peer Advisory Group

Good professionals have mentors.
Great ones have an Orbit.
Find yours.

You have colleagues. You have a manager. You might even have a mentor or two. What you probably don't have is a diverse, conflict-free group of brilliant, objective people who have nothing to gain or lose from your decisions. That's Orbit.

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The Problem

You're senior enough to carry real weight.
But who's helping you carry it?

Most advice you receive comes from people with a stake in your decision. That's not objectivity. That's a conflict of interest wearing a friendly face.

You've worked hard to get where you are. You're navigating complex decisions, leading teams, managing up, and figuring out what comes next. All at the same time.

Somewhere along the way, you realized something uncomfortable. The people around you are either too close to the problem, too invested in the outcome, or too worried about what you might think of them to tell you what they actually believe.

Your colleagues have their own agendas. Your manager has to put the company's interests first. Your friends and family mean well, but they don't truly understand what you're up against. Your mentors each have a single set of experiences and a single set of blind spots.

What you need is a thinking partner. The right kind. More than one of them. Carefully chosen.

Orbit is built to give you exactly that.

What It Is

A carefully curated peer advisory group.
Built for you. Designed to outlast me.

Orbit is a five-week peer advisory program for mid-level professionals. The goal is simple: a trusted, conflict-free group of high-caliber thinking partners who help you navigate your most complex career and leadership challenges.

Each cohort is small by design. Cross-functional by intention. And built around one principle borrowed from physics: in orbit, there is no centre of gravity. The most valuable perspective shifts with every challenge.

01

Deliberately Small

Between six and eight members per cohort. Small enough that nobody hides. Large enough to generate real diversity of thought.

02

Intentionally Cross-Functional

Your Finance Director sees something your Marketing counterpart doesn't. That's the point. Homogeneity is comfortable. It's also useless.

03

Rigorously Curated

Every member is vetted through a personal interview. Admission is not guaranteed. The curation is the product.

04

Built to Be Self-Sustaining

The goal of the five weeks is to make me unnecessary. You leave with a group that runs itself. That's not a feature. That's the whole point.

What It Is Not

Here's what Orbit is not.

There's a lot of noise in the "peer group" and "mastermind" space. Most of it doesn't look like this.

× A networking group

You're not here to collect contacts. You're here to build a trusted inner circle.

× A coaching program

I don't have all the answers. The group does. My role is to curate, question, and facilitate. I'm not an executive coach, and I have no desire to become one. If you want someone to hand you the answer, Orbit may not be for you.

× An industry association

A room full of marketers talking to other marketers is just an echo chamber with a catering budget. Functional diversity isn't a nice-to-have. It's the strategy.

× A course or lecture

Orbit isn't a course: there won't be a lecture every week. The agenda is built around your real challenges, in real time. Bring the thing that kept you up last Tuesday night.

× A long-term commitment

Five weeks is the structured part. What you build during those five weeks doesn't have an expiration date.

× Open to everyone

Admission requires an application, a paid interview, and a genuine commitment to the group. Not everyone will be placed. That's by design.

Who It's For

Orbit was built for a specific kind of person.
You'll know immediately if it's for you.

Orbit is designed for mid-level professionals, typically at the Senior Manager, Director, or emerging VP level, who:

Orbit is not for people seeking quick answers, passive observers, or anyone not genuinely prepared to be challenged. If you want a room that confirms what you already believe, this isn't it.

See If You Qualify
How It Works

Five weeks from application to inner circle.

1

Book a Paid Interview ($50 + HST)

Book your 15-minute interview. The $50 fee will be applied to your program fee if you're placed in a cohort. It will be refunded in full if you're not, and is only non-refundable if you're placed in a cohort but then choose not to participate. This isn't a barrier. It's a filter.

2

Complete a Questionnaire

After booking, you'll receive a questionnaire to complete before we meet. It's designed to understand who you are, what you'd bring to the group, and what you want to get out of Orbit. Your answers are used to help place you in a cohort that maximizes your investment.

3

Curation

Not everyone who applies to Orbit will be placed immediately. Placement decisions are based on the chemistry, diversity, and ambition profile of the group as a whole. The integrity of the cohort comes before any individual application.

4

Commitment

If you're accepted into a cohort, you'll sign a Program Contract and pay the remaining fee. You'll also join the Cohort Group Channel and use it to introduce yourself to the group before Session 1. This isn't performative. It's the first act of showing up for people who are about to show up for you.

5

Five Weeks Together

Weekly facilitated virtual sessions (1.5 hours each) plus the always-on Cohort Group Channel for conversations between sessions. Real challenges, real conversations, real accountability.

6

Graduation

At the end of five weeks, you graduate from the cohort. I step back from the weekly meetings, but the group continues, and continues to grow, together. You leave with a group of trusted thinking partners and the habits needed to help support each other effectively.

The Investment

Founding cohort pricing.
Not a discount. A decision.

Founding cohort pricing is $500 + HST per person. Future cohort pricing will start at $1,000.

$500 + HST
Per person • Full program fee
  • Five weekly facilitated virtual sessions (1.5 hours each)
  • Curated cohort of 6-8 high-caliber professionals
  • Access to the group's cohort communication channel
  • Cohort Agreement framework
  • 3-month membership to the Orbit Community (launching June 2026)
  • Founding member pricing, never available again
  • Limited time offer: One complimentary 1:1 session with David (a $300 value), yours to use anytime from your first session until two weeks after the program ends

Full payment is required upon placement to confirm your seat. Your employer may (correctly) view your participation in Orbit as professional development, and may allow you to expense your Program Fee.

Apply Now

Spots are limited. So is the founding member price.

There will be no more than three founding Orbit cohorts, and each founding Orbit will have no more than eight seats.

Once they're filled, they're filled, and subsequent Orbit cohorts will cost considerably more.

Book Your Interview
Your Facilitator

Why David Pullara?

I'm not an executive coach, and I have no desire to become one. I want to be upfront about that, because it matters.

What I am is a senior business leader who has spent over 25 years building brands, leading teams, and asking the kinds of questions that make the right answer visible. I've held senior-level roles across publicly traded giants and scrappy startups. I've consulted for businesses figuring out who they are and where they're going. I've taught marketing courses at the top-ranked Schulich School of Business at York University. And I've spent years mentoring mid-career professionals 1:1 who are navigating the exact kinds of decisions your Orbit cohort will wrestle with.

I've also been part of an informal peer group for years. I know what makes these groups work. I know what kills them. Orbit is the formalization of that experience.

The founding cohort is deliberately priced to reflect the fact that this is the first formally facilitated Orbit. I'd rather earn your trust through the experience than ask you to take it on faith. You won't be a guinea pig. You'll be a founding member.

Background

  • 25+ years in business management, brand strategy, and marketing
  • Leadership roles at Starbucks, Coca-Cola, Yum! Brands (Pizza Hut), and Google
  • Principal, dp Ventures (consulting, advising, fractional CMO services)
  • Marketing Instructor, Schulich School of Business, York University
  • MBA and Honours BBA, Schulich School of Business, York University
  • RETHINK RETAIL Top Retail Expert (2025, 2026)
  • Harvard Business Impact Educator Advisory Team
  • Advisory Council Member, American Marketing Association (Toronto)
Questions

The ones you're probably already asking.

What if I'm not accepted?

Your $50 (+HST) interview fee will be refunded in full via eTransfer. Being declined doesn't mean the door is closed permanently. Some candidates are simply a better fit for a future cohort with a different composition.

What if I'm accepted but need to withdraw before the program starts?

The $50 (+HST) interview fee is non-refundable once a placement has been offered and accepted. The program fee is refundable (less HST paid and a $20 Service Fee to cover credit card charges) up until 7 days before Session 1. These policies exist to protect the integrity of the cohort. Everything will be clearly outlined in the Program Contract.

Can I expense this through my employer?

That's up to your employer, but you should definitely ask. Orbit is designed to find you a professional advisory board that will ultimately advance your career. And at just $500, it sits well within most learning and development budgets. A receipt suitable for reimbursement will be available upon request.

What happens after the five weeks?

The group continues without formal facilitation. By the end of Session 5, your cohort will have the trust, the habits, and the structure to keep meeting independently. That's the goal from Day 1.

Will there be people from my industry in the group?

Possibly, but it's not the goal. Orbit is built on functional diversity. The most valuable perspective in the room is often the one that comes from the person who does something completely different from what you do. Your Finance Director thinks differently than your Marketing counterpart. That's a feature, not a bug.

How many cohorts will run?

Depending on demand, there will be up to three Orbit Founding Cohorts, and each cohort will have between six and eight seats. Additional cohorts will follow based on demand, but a maximum of three will be run at founding cohort pricing. Future Orbit cohorts will be priced starting at $1,000.

Why "Orbit"?

In physics, an orbit is the perfect balance between two forces: momentum (the drive to move forward) and gravity (the pull that keeps you from drifting into the void).

Most senior professionals have plenty of momentum. What they lack is gravity: the objective, grounded pull of a peer group that keeps them on track.

We chose the name because of how the system works:

  • The Shared Pull: Without accountability, high-performers tend to drift. Orbit provides the "gravity" that keeps your career trajectory stable.
  • The Shifting Center: In this system, there is no fixed sun. The center of gravity is the challenge on the table. We rotate around the problem until the solution is clear.
  • The Vantage Point: To be in orbit is to see the big picture. We pull you out of the day-to-day "atmospheric friction" so you can lead with total objectivity.

You bring the momentum. We provide the gravity.

I still have questions. What should I do?

Email your name, phone number, and any questions you may have to [email protected] and someone will get back to you within 24 hours.

Ready?

It's time to build Your Orbit.

A maximum of three founding cohorts (and 8 seats per cohort) available, at a price that will never be this low again.

The interview takes fifteen minutes.

What you can build if accepted to Orbit can last your entire career.

Book Your Interview